I have been a User Experience Specialist since 1997 in Boston, London and Amsterdam. I am part business entrepreneur, part artist, and part "techie" - a rich combination with the ability to tackle a variety of challenges. I started out as a software engineer in 1991 working for IBM & Lotus and quickly followed a career path towards business ownership, leadership, and ultimately merged it all with my creative side.

By 1997, my intense interest in design, usability and all things beautiful brought me into the world of Experience Design. Since then, as a tech savvy, business-oriented, creative thinker, I have designed, directed, and delivered intuitive, innovative and award-winning experiences for global brands including KLM/Air France, ING (Postbank), Novartis, de Bijenkorf (luxury department store,Netherlands), Thomas Cook, AT&T, HBO, Reuters, Argos (UK), Albert Heijn (Ahold), Wageningen Universiteit (Netherlands), Vodafone (UK), and Reed Elsevier.

As a User Experience Architect and Consultant, I have led multi-discipline teams & provided creative direction, strategies, and designs on numerous types of projects including e-Commerce sites, Airport Kiosks, Financial and Pharma applications, Intranets, Retail Marketing Strategies, and e-Learning.

My work and passion for travel has taken me to Europe and India regularly, journeys that have profoundly enriched and broadened my perspective on design and usability.

I hold a B.S. in Computer Science and English Literature from Union College, New York.



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